Monthly Archives: September 2014

Demand and competition in the Hair Salon industry in Bellevue WA

   The hair salon industry has tremendously grown when compared to the past. This has been enhanced by the trends that are every year plus the innovation products, which highly contribute to the service delivery of hair salons. Demand emerges when there is need for clients to seek services from hair salons and competition comes in when every hair salon looks forward to proving to clients that they are best in terms of service delivery and entice clients too. The Hair Salon Bellevue WA is like any other business where demand and competition is inevitable.

Demand

It is a fact that when demand is high, the supply tends to go down possibly because of too much wanting hence suppliers are not in the position of delivering enough. This fact is also applicable to the salon industry but it happens in the products delivery. Very many products in the market from different brands that strive to remain relevant in the market exist. The suppliers make their first move to the hair salons to market their products before reaching to potential customers and the market at large. For hair salon owners, they must be very cautious on what products to keep and use on clients because some products are of low quality and such issues can keep clients away. Most of the information about products is derived from research and reviews from customers that have used the products before. The demand of a particular hair salon is also a determinant of the growth of the industry. Once a hair salon provides commendable attendance to their clients, they are likely to seek frequent appointments, and get to the introduction of potential clients hence the enhancement of demand. However, a hair salon must never apply the demand and supply command since no client is ready to delay for an unpleasant look.

Competition

This fact is inevitable and actually, every business must face competition for the sake of delivering the best to clients. Imagine a city with just a few hair salons that are always congested with clients seeking attendance. That could not only be boring but tedious too since clients strain to wait in turns. The long queues in hair salons are outdated, thanks to the competitive nature in the hair industry. Competition is triggered by so many factors and it has resulted to the emergence of more equipped and well established hair salons which has also resulted to the improvement of the old salons.

  • Appearance: a hair salon that has a presentable outlook will surely win clients. Some clients are likely to judge the performance of a salon by just looking at the outlook of the structure. Hair salons must have a presentable look to remain in business.
  • Professionalism: once a hair salon settles on having skilled and qualified personnel, it makes it easy to move clients. When it comes to services on beauty, everyone looks forward to getting the best attendance and an appropriate service delivery
  • Varieties: when your hair salon offers diverse services, it becomes so simple to penetrate since your salon is seen to be advanced and modern in nature.